kpiType property

The type of KPI.

Required. Possible string values are:

• "KPI_TYPE_UNSPECIFIED" : KPI type is not specified or is unknown in this version.
• "KPI_TYPE_CPM" : The KPI is CPM (cost per mille).
• "KPI_TYPE_CPC" : The KPI is CPC (cost per click).
• "KPI_TYPE_CPA" : The KPI is CPA (cost per action).
• "KPI_TYPE_CTR" : The KPI is CTR (click-through rate) percentage.
• "KPI_TYPE_VIEWABILITY" : The KPI is Viewability percentage.
• "KPI_TYPE_CPIAVC" : The KPI is CPIAVC (cost per impression audible and visible at completion).
• "KPI_TYPE_CPE" : The KPI is CPE (cost per engagement).
• "KPI_TYPE_CLICK_CVR" : The KPI is click conversion rate (conversions per click) percentage.
• "KPI_TYPE_IMPRESSION_CVR" : The KPI is impression conversion rate (conversions per impression) percentage.
• "KPI_TYPE_VCPM" : The KPI is VCPM (cost per thousand viewable impressions).
• "KPI_TYPE_VTR" : The KPI is YouTube view rate (YouTube views per impression) percentage.
• "KPI_TYPE_AUDIO_COMPLETION_RATE" : The KPI is audio completion rate (complete audio listens per impression) percentage.
• "KPI_TYPE_VIDEO_COMPLETION_RATE" : The KPI is video completion rate (complete video views per impression) percentage.
• "KPI_TYPE_OTHER" : The KPI is some other value.