lineItemType property

The type of the line item.

Required. Immutable. Possible string values are:

• "LINE_ITEM_TYPE_UNSPECIFIED" : Type value is not specified or is unknown in this version. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_DISPLAY_DEFAULT" : Image, HTML5, native, or rich media ads.
• "LINE_ITEM_TYPE_DISPLAY_MOBILE_APP_INSTALL" : Display ads that drive installs of an app.
• "LINE_ITEM_TYPE_VIDEO_DEFAULT" : Video ads sold on a CPM basis for a variety of environments.
• "LINE_ITEM_TYPE_VIDEO_MOBILE_APP_INSTALL" : Video ads that drive installs of an app.
• "LINE_ITEM_TYPE_DISPLAY_MOBILE_APP_INVENTORY" : Display ads served on mobile app inventory. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_VIDEO_MOBILE_APP_INVENTORY" : Video ads served on mobile app inventory. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_AUDIO_DEFAULT" : RTB Audio ads sold for a variety of environments.
• "LINE_ITEM_TYPE_VIDEO_OVER_THE_TOP" : Over-the-top ads present in OTT insertion orders. This type is only applicable to line items with an insertion order of insertion_order_type OVER_THE_TOP.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_ACTION" : YouTube video ads that promote conversions. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_NON_SKIPPABLE" : YouTube video ads (up to 15 seconds) that cannot be skipped. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_VIDEO_SEQUENCE" : YouTube video ads that show a story in a particular sequence using a mix of formats. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_AUDIO" : YouTube audio ads. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_REACH" : YouTube video ads that optimize reaching more unique users at lower cost. May include bumper ads, skippable in-stream ads, or a mix of types. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_SIMPLE" : Default YouTube video ads. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_NON_SKIPPABLE_OVER_THE_TOP" : Connected TV youTube video ads (up to 15 seconds) that cannot be skipped. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_REACH_OVER_THE_TOP" : Connected TV youTube video ads that optimize reaching more unique users at lower cost. May include bumper ads, skippable in-stream ads, or a mix of types. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_SIMPLE_OVER_THE_TOP" : Connected TV default YouTube video ads. Only include in-stream ad-format. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_TARGET_FREQUENCY" : The goal of this line item type is to show the YouTube ads target number of times to the same person in a certain period of time. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_YOUTUBE_AND_PARTNERS_VIEW" : YouTube video ads that aim to get more views with a variety of ad formats. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_DISPLAY_OUT_OF_HOME" : Display ads served on digital-out-of-home inventory. Line items of this type and their targeting cannot be created or updated using the API.
• "LINE_ITEM_TYPE_VIDEO_OUT_OF_HOME" : Video ads served on digital-out-of-home inventory. Line items of this type and their targeting cannot be created or updated using the API.