targetingType property

Identifies the type of this assigned targeting option.

Required. Possible string values are:

• "TARGETING_TYPE_UNSPECIFIED" : Default value when type is not specified or is unknown in this version.
• "TARGETING_TYPE_CHANNEL" : Target a channel (a custom group of related websites or apps).
• "TARGETING_TYPE_APP_CATEGORY" : Target an app category (for example, education or puzzle games).
• "TARGETING_TYPE_APP" : Target a specific app (for example, Angry Birds).
• "TARGETING_TYPE_URL" : Target a specific url (for example, quora.com).
• "TARGETING_TYPE_DAY_AND_TIME" : Target ads during a chosen time period on a specific day.
• "TARGETING_TYPE_AGE_RANGE" : Target ads to a specific age range (for example, 18-24).
• "TARGETING_TYPE_REGIONAL_LOCATION_LIST" : Target ads to the specified regions on a regional location list.
• "TARGETING_TYPE_PROXIMITY_LOCATION_LIST" : Target ads to the specified points of interest on a proximity location list.
• "TARGETING_TYPE_GENDER" : Target ads to a specific gender (for example, female or male).
• "TARGETING_TYPE_VIDEO_PLAYER_SIZE" : Target a specific video player size for video ads.
• "TARGETING_TYPE_USER_REWARDED_CONTENT" : Target user rewarded content for video ads.
• "TARGETING_TYPE_PARENTAL_STATUS" : Target ads to a specific parental status (for example, parent or not a parent).
• "TARGETING_TYPE_CONTENT_INSTREAM_POSITION" : Target video or audio ads in a specific content instream position (for example, pre-roll, mid-roll, or post-roll).
• "TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION" : Target ads in a specific content outstream position.
• "TARGETING_TYPE_DEVICE_TYPE" : Target ads to a specific device type (for example, tablet or connected TV).
• "TARGETING_TYPE_AUDIENCE_GROUP" : Target ads to an audience or groups of audiences. Singleton field, at most one can exist on a single Lineitem at a time.
• "TARGETING_TYPE_BROWSER" : Target ads to specific web browsers (for example, Chrome).
• "TARGETING_TYPE_HOUSEHOLD_INCOME" : Target ads to a specific household income range (for example, top 10%).
• "TARGETING_TYPE_ON_SCREEN_POSITION" : Target ads in a specific on screen position.
• "TARGETING_TYPE_THIRD_PARTY_VERIFIER" : Filter web sites through third party verification (for example, IAS or DoubleVerify).
• "TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION" : Filter web sites by specific digital content label ratings (for example, DL-MA: suitable only for mature audiences).
• "TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION" : Filter website content by sensitive categories (for example, adult).
• "TARGETING_TYPE_ENVIRONMENT" : Target ads to a specific environment (for example, web or app).
• "TARGETING_TYPE_CARRIER_AND_ISP" : Target ads to a specific network carrier or internet service provider (ISP) (for example, Comcast or Orange).
• "TARGETING_TYPE_OPERATING_SYSTEM" : Target ads to a specific operating system (for example, macOS).
• "TARGETING_TYPE_DEVICE_MAKE_MODEL" : Target ads to a specific device make or model (for example, Roku or Samsung).
• "TARGETING_TYPE_KEYWORD" : Target ads to a specific keyword (for example, dog or retriever).
• "TARGETING_TYPE_NEGATIVE_KEYWORD_LIST" : Target ads to a specific negative keyword list.
• "TARGETING_TYPE_VIEWABILITY" : Target ads to a specific viewability (for example, 80% viewable).
• "TARGETING_TYPE_CATEGORY" : Target ads to a specific content category (for example, arts & entertainment).
• "TARGETING_TYPE_INVENTORY_SOURCE" : Purchase impressions from specific deals and auction packages.
• "TARGETING_TYPE_LANGUAGE" : Target ads to a specific language (for example, English or Japanese).
• "TARGETING_TYPE_AUTHORIZED_SELLER_STATUS" : Target ads to ads.txt authorized sellers. If no targeting option of this type is assigned, the resource uses the "Authorized Direct Sellers and Resellers" option by default.
• "TARGETING_TYPE_GEO_REGION" : Target ads to a specific regional location (for example, a city or state).
• "TARGETING_TYPE_INVENTORY_SOURCE_GROUP" : Purchase impressions from a group of deals and auction packages.
• "TARGETING_TYPE_EXCHANGE" : Purchase impressions from specific exchanges.
• "TARGETING_TYPE_SUB_EXCHANGE" : Purchase impressions from specific sub-exchanges.
• "TARGETING_TYPE_POI" : Target ads around a specific point of interest, such as a notable building, a street address, or latitude/longitude coordinates.
• "TARGETING_TYPE_BUSINESS_CHAIN" : Target ads around locations of a business chain within a specific geo region.
• "TARGETING_TYPE_CONTENT_DURATION" : Target ads to a specific video content duration.
• "TARGETING_TYPE_CONTENT_STREAM_TYPE" : Target ads to a specific video content stream type.
• "TARGETING_TYPE_NATIVE_CONTENT_POSITION" : Target ads to a specific native content position.
• "TARGETING_TYPE_OMID" : Target ads in an Open Measurement enabled inventory.
• "TARGETING_TYPE_AUDIO_CONTENT_TYPE" : Target ads to a specific audio content type.
• "TARGETING_TYPE_CONTENT_GENRE" : Target ads to a specific content genre.
• "TARGETING_TYPE_YOUTUBE_VIDEO" : Target ads to a specific YouTube video. Targeting of this type cannot be created or updated using the API. Although this targeting is inherited by child resources, inherited targeting of this type will not be retrieveable.
• "TARGETING_TYPE_YOUTUBE_CHANNEL" : Target ads to a specific YouTube channel. Targeting of this type cannot be created or updated using the API. Although this targeting is inherited by child resources, inherited targeting of this type will not be retrieveable.
• "TARGETING_TYPE_SESSION_POSITION" : Target ads to a serve it in a certain position of a session. Only supported for Ad Group resources under YouTube Programmatic Reservation line items. Targeting of this type cannot be created or updated using the API.